I Love Fourways Advertising
Traditional advertising pretty much had its way with the 20th century.Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century.But is starting to make some noise of its own. In fact,.What are the differences, advantages, and disadvantages of both? When should you use advertising, and when should you use content marketing?And which method is better?We’ll answer those questions and more in this article. I don’t know that a direct comparison is appropriate because they do very different things for a sales funnel.
Most advertising is entirely about being visible to a larger audience. Content marketing can drive traffic to a website but the larger part of what it’s about is conversions, engagement and retention. A big part of what’s going on with successful content marketing is that when potential customers start doing their homework on a business they’re thinking of purchasing from, they find interesting and substantial content that builds more trust, rapport and authority.I see advertising and content marketing as very complimentary.
I Love Fourways News
Certainly once you’ve got your content marketing producing results then you are in a much better position to test some ads.Demian Farnworth says. Hi – nicely written, but there is a big problem within this article.Your definition of content marketing doesn’t directly mention it at all, but immediately after the definition you have a section proclaiming that in content marketing “You own the media and the content”.This isn’t correct – to achieve all the things listed in the definition:“Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell. In other words, you’re educating people so that they know, like, and trust you enough to do business with you.”You don’t have to own the media.
Placing content marketing on a paid platform doesn’t magically turn it into advertising – it’s about the form of the communication, not whether it is paid or not. For example – if you placed your ad on your own website, is it suddenly not an ad?Yes, there is content marketing on owned media, but there is also content marketing on paid. Denying this is something that’s holding content marketing back from finding its true utility.Demian Farnworth says. Hey Demian,Good explanation on how to tell the difference.If the product is front and center, its an ad. If you’re educating, its content marketing.So if a brief ad on a deodorant product focuses on one particular ingredient that has been shown to reduce your risk of heart disease, that is not education and should not be treated as content marketing, is that correct?Also, do you think an online business should never ever place an ad on their blog? Would that always be a bad strategy? When could it work?Great article, Demian.
Look forward to your response.Matthew.says.